Apple is great when it comes to marketing, possibly unparalleled in the technology world, and this just is not going to cut it.
Before all, the spot is a tiny bit incoherent. We are introducing to a phone that apparently finds its design inspiration in nature. Certainly, what this boils down to in the ad itself is more than showing off how it can take pretty nature pictures.
Next, we segue into the joyful Family. Turns out, like scenery the Galaxy S III is the same an ecosystem designed for humans. There is something oddly biblical here, a weird parallel between the phone, nature and how nature itself is designed for humans.
First of all, the spot’s a tiny bit incoherent. We’re introduced to a phone which apparently finds its design inspiration in nature. Of course, what this boils down to in the ad itself is little more than showing off how it can take pretty nature photos.
Then we segue into the Happy Family. Turns out, like nature the Galaxy S III is itself an ecosystem designed for humans. There’s something oddly biblical here, a weird parallel between the phone and nature, and how nature itself is designed for humans.
The Happy Family is picture perfect in a disturbing sort of way. The ad feels a lot like a fancy dystopian power point presentation. Slick metallic joy interlaced with vibrant colors. The phone and its superb connectivity and stunning high-resolution photos brings the already bubbly cast of characters even closer together than they ever thought possible.
So I’m biased against this happy-feely stuff in commercials. It’s not clever or original. It’s the Morning in America equivalent of a tech commercial.
Why do you care, Kain? comes the inevitable riposte. I don’t. But I’m really intrigued by this phone.
Before all, the spot is a tiny bit incoherent. We are introducing to a phone that apparently finds its design inspiration in nature. Certainly, what this boils down to in the ad itself is more than showing off how it can take pretty nature pictures.
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Next, we segue into the joyful Family. Turns out, like scenery the Galaxy S III is the same an ecosystem designed for humans. There is something oddly biblical here, a weird parallel between the phone, nature and how nature itself is designed for humans.
First of all, the spot’s a tiny bit incoherent. We’re introduced to a phone which apparently finds its design inspiration in nature. Of course, what this boils down to in the ad itself is little more than showing off how it can take pretty nature photos.
Then we segue into the Happy Family. Turns out, like nature the Galaxy S III is itself an ecosystem designed for humans. There’s something oddly biblical here, a weird parallel between the phone and nature, and how nature itself is designed for humans.
The Happy Family is picture perfect in a disturbing sort of way. The ad feels a lot like a fancy dystopian power point presentation. Slick metallic joy interlaced with vibrant colors. The phone and its superb connectivity and stunning high-resolution photos brings the already bubbly cast of characters even closer together than they ever thought possible.
So I’m biased against this happy-feely stuff in commercials. It’s not clever or original. It’s the Morning in America equivalent of a tech commercial.
Why do you care, Kain? comes the inevitable riposte. I don’t. But I’m really intrigued by this phone.
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